There are a few things that a reader will need to accept in order to enjoy this book. Chief among them are the ideas that a book can be powerful, short, and include pictures. Once the reader has adopted that premise, the book becomes easy to digest and enjoy.
Inside Sinek’s work are several colored pages of drawings each with brilliant insights that tell a story of a group of friends on a quest to make things better. In his text he takes the time to articulate and define objects and concepts we often deal with in our complex world while the artwork helps to solidify the message in our heads (people are visual learners after all).
The book is short enough to read on a lunch break and perfect for leaders to leave in the break room to spark conversations. If it still feels overwhelming after I described it as having pictures, I’d like to also add that my eight year old read it to me one afternoon in about 35 minutes. It’s a quick read.
Oliver DeMille often talks about having unifying cultural artifacts among groups and how impactful those artifacts on that society that adopts them. If your group is going to adopt an artifact for reference this one is likely a perfect fit.
The best way for me to endorse this book is to say that if you’re in an environment that has people then, this is probably a book you’ll want hanging around.